November 4, 2013. "The all-new Kia pro_cee'd is a true clean-sheet design," says Peter Schreyer, Kia's Chief Design Officer. "With its distinct form-language and dynamic proportions, muscular stance and athletic lines, this 'coupe' follows a very different visual path to the cee'd. It's a completely different car on every level."
The new pro_cee'd is Kia's most emotionally-charged car to date, a powerful looking hatch that drips performance and dynamism from every crease and curve. You know from just a single glance that this is a car that you want to drive down your favourite road.
"The first pro_cee'd surprised a lot of people," adds Gregory Guillaume, Kia's Chief Designer Europe. "We wanted to build on that elevated expectation with this new model and continue to surprise and delight Kia drivers. The new five-door cee'd takes on the emotional level of the outgoing pro_cee'd, so the role of the new pro_cee'd is to push forward, forge ahead."
When design work on the Kia pro_cee'd started 24 months ago, both Schreyer and Guillaume drew inspiration from the muscular and honed bodies of world-class athletes.
"We pictured a world-class sprinter crouched in the starting blocks," says Schreyer, "and our eyes were drawn to their bulging shoulder muscles, full of power and pace, ready to be unleashed. That's what we wanted to capture - all that performance potential, just waiting to be unleashed."