Maybach has gone through a tumultuous history. Company founder Wilhelm Maybach, born in 1846, worked closely with Gottlieb Daimler, and designed the engine used in the 1902 Mercedes, a car so successful and well-received that it ultimately replaced the Daimler name when the company merged with Benz to create the Mercedes-Benz marque.
Maybach struck out on his own with his an eponymous company that specialized in high-end luxury cars during the pre-war period. The company was purchased by Daimler back in 1960, long after they had exited car production, and was used to start a new high-end luxury make built from 2002-2013. Sales never took off, and a few reasons have been given for that. One was that it was less of a driver's car than its Bentley or Rolls-Royce competitors. Another is that the styling was sedate and understated compared to them as well. Yet another is that the car had little name recognition. Maybach the pre-war marque was, unlike some other resurrected brands such as Bugatti, virtually unknown to most car enthusiasts around the world.