Daimler Group to introduce the concept of brand has been leading the trend of the times, constantly concept car with a way to show their cars and cars for the future of thinking. These reflect the forefront of innovation in technology, concept cars, the market has become a part of the product; the rest of the car, at the right time also can be used for commercial.
It is through constantly creating new technologies for market acceptance, the concept of a unique concept car, Mercedes - Benz in the development history of over a hundred years has been leading the industry trend. The concept of car types to enter the market are constantly changing, reflecting the ever-changing life style, social trends and values ??in order to stimulate people's expectations for the car continued to change: models in today's highly respected, maybe tomorrow will fade from view.
Mercedes - Benz concept car is another layer of meaning with consumers in a tentative dialogue. As we all know, a new model of success ultimately depends on consumers' judgments, the brand is concerned, as soon as possible to know consumer preferences and choice is very important.